It’s a big, complicated world in digital marketing these days, full of changing technologies, rising customer expectations, and omnipresent pressure to both grow and innovate. Consumers live online, and the battle for their attention–and their loyalty–has never been fiercer. 80% of marketers agree that customer experiences are the key differentiating factor, which puts tremendous pressure on marketing teams to deliver the best ones.
Where those experiences are happening has changed, too. Businesses used to reach customers exclusively through ads on billboards, newspapers, magazines, radio, or television. Now, businesses can connect with the 92% of Americans who use the internet through digital channels that include social media, news websites, mobile and email.