Digital marketing is any marketing action that occurs on digital platforms, regardless of whether the device is connected to the internet. Under the umbrella of digital marketing is online marketing, which includes email marketing, paid ads on social media platforms, and search engine optimization (SEO).
The terms “digital marketing” and “online marketing” are often used interchangeably, but marketers should be aware of the difference. “Digital marketing” describes all marketing strategies that use digital services (like social media or television ads), while “online marketing” describes marketing strategies that are executed via the internet. While the line between them can become blurry, the current understanding of these terms defines online marketing as a type of digital marketing